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Meeta Vengapally, the founder & CEO of Garnysh, shares three lessons she learned as a female entrepreneur in the Silicon Valley, calling them rules for success.

Garnysh is a 2-year-old fitness and technology company that uses real-time tracking and analytics to support fitness and nutrition goals with a growing database and custom-prepped meal plans.

“I know a thing or two about surviving in business,” Vengapally writes at Allbusiness.com. “And as a woman entrepreneur, I’m even more knowledgeable about the challenges female entrepreneurs face in that cutthroat world.”

Here are some ideas she shared:

Getting rejected is actually an important part of your job.

“I’ve made amazing advances in my career, thanks to screw-ups, mistakes, and rejection,” Vengapally writes. “In fact, I don’t think I’d be where I am today without all of that. When you really open yourself to feedback—which is all that rejection is—you can tailor-make your business to better serve your customers, and you can tailor-make yourself to better serve your business (and your family, too).”

Know when to go slow and know when to speed up.

“There’s nothing wrong with taking a timid approach to life. That’s just how some people are (you do you), but if you’re a businesswoman who is naturally timid, it’s time to finally work on that!” she says.

Embrace being a leader and being a woman.

“Women lead differently than men…. (Female leadership) aims to promote morale, motivation, and overall job performance. Essentially, women seek to bring people together and inspire them. If you ask me, this is a pretty damn good approach,” she says.

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