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Protecting your business’ intellectual property is a must-do in the 21st century, and arguably nothing is more important in this area than your trademark. After all, it can embody your company’s identity beyond its name: Think of the Nike swoosh or, an example of an audio trademark, the fanfare played on TV and the movies for 20th Century Fox. has put together some resources for businesses that need to register their trademarks. The first question: should you register it with the federal government or the state? They go through the pros and cons of each.

“As we always do before answering questions like this, we start with this caveat: Seek information from trusted professional advisors on an issue like this because every situation is unique and the internet (even us) provides, at best, generalities,” the site states.

For information on New Jersey trademarks, visit the Department of Treasury’s website

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