“Learn more, earn more, be more in New Jersey” is the motto driving the higher education public affairs campaign (www.BeMoreinNJ.org) launched recently by the New Jersey Presidents’ Council (NJPC).

Representing all sectors of New Jersey’s higher education community (two-year, four-year, research, public, private, proprietary colleges and universities), NJPC worked with governmental and business leaders to develop the campaign as a strategy for publicizing the outstanding qualities of New Jersey’s higher education institutions.

The initial launch of the campaign was delayed by the onset of the COVID-19 pandemic, which also altered admissions processes at the higher education institutions that comprise the NJPC.

Many of New Jersey’s colleges and universities are now looking forward to re-energizing their efforts to inspire students to recognize the value and benefits of a New Jersey education.

“In New Jersey, students can receive an education that prepares them for an abundance of success,” said NJIT President Joel Bloom, who serves as president of the Presidents’ Council. “Those attending colleges and universities in our state benefit from an array of outstanding institutions, proximity to major financial market centers and growth industries, unsurpassed diversity and culture, as well as post-graduation earning power that places them ahead of their peers from other states.

“Our K-12 education system in New Jersey often is recognized as the best in the nation, and it now is time for people to understand that higher education in New Jersey is equally strong and worthy of being recognized as such.”

NJBIA President and CEO Michele Siekerka, who served on the NJPC task force, sees multiple beneficiaries to this project – students, parents, taxpayers, and employers who value and rely on New Jersey’s skilled workforce. “This campaign is an investment in retaining students in the state and bolstering the quality of the workforce,” she said.

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