For KRS CPAs, being an accounting firm isn’t just about crunching numbers, analyzing financials and contracts, or creating company strategies. For the team at KRS, it goes beyond that. It’s about getting to know the details of its clients’ businesses as well as their goals to help them succeed in the long run.

Founded in 2005, KRS was quickly recognized for its entrepreneurial spirit, high standards and solution-oriented expertise.  “Our goal is to make it as easy as possible for clients to get the advice and counsel they need,” explains Senior Accountant Diane Pineda.  “We are known for being responsive and following through for our clients.”

Located just off Route 4 in Paramus, KRS offers a range of services including: accounting, tax planning, litigation support, business and family office services, real estate services, management consulting, and estate planning. With more than a decade of history and almost a century of experience among its partners, the KRS team has established itself as loyal, trusted advisors for clients of all sizes nationwide.

One of the ways KRS CPAs continues to establish itself was in July when it hosted an NJBIA Young Professionals Network Committee meeting, which Pineda moderated and featured KRS Senior Accountant Lance Aligo as a panelist.

“One of KRS’ initiatives,” Pineda says, “has been to encourage our young professionals to network with their peers in different industries around New Jersey. We were delighted to find out about the Young Professional Network (YPN) within NJBIA. KRS was impressed with the programs offered by the YPN and we even hosted a committee meeting here at KRS to provide a financial education seminar geared toward young professionals.”

Daniela Velez, NJBIA YPN Committee Chair and Membership Recruitment Associate says, “Working with Diane and the staff at KRS was a pleasure. They were very helpful in letting the YPN use their facilities and helping create the program for our committee on financial education.”

Another way KRS CPAs has excelled was in October when it was recognized as an Outstanding Employer at NJBIA’s 2017 Award for Excellence. The Outstanding Employer Award is presented to companies that demonstrate a creative and forward-looking approach to managing their human resources.

The company’s Flexible Work Program allows exempt employees to create their own schedules, work remotely, and take an unlimited amount of paid time off. Since tax preparation is a big part of KRS’s business, this model allows employees to spread out their workload during tax season by eliminating the mandatory office hours that most tax firms require. Employees can be also be two places at once; they can still be “at work” while caring for a sick child at home. As a result, KRS employees are less “burnt out” after April 15. In all, the program has boosted morale and reduced stress, leading to a more productive workplace.

KRS joined NJBIA in 2006. “We joined to become part of a community where we could connect and network with other businesses,” explains Pineda. “NJBIA does a great job of keeping us in the loop and up-to-date on current issues around the state.  They provide valuable information, programs, and endless resources that benefit all their members, no matter what industry they may be in.”

Pineda encourages others to join NJBIA. “There are so many opportunities to get involved in the community, forums, and programs within NJBIA, that there is something to benefit any business. KRS really appreciates the community, resources, and network that NJBIA has created for its members. The importance in focus on the members is clearly their number one priority.”

For more than 10 years, KRS CPAs has provided a friendly, professional experience, and reliable services. It has earned long-standing, loyal clients among national manufacturers and distributors, staffing companies, healthcare organizations, real estate firms, family-owned businesses, and more. If you are a business in need of accounting assistance, find out why KRS is known for making its clients’ long-term success matter to them. Call KRS CPAs at 201-655-7411 or visit its website at