Business Growth Roundtable Presented by NJBIA
Stop experimenting with AI—and start using it where it actually impacts your business.
In this NJBIA Business Growth Roundtable, co-hosted with the NJ AI Hub, we’ll walk through real, practical Copilot use cases across sales, operations, and leadership so you can immediately improve how your team works.
You’ll see—and practice—how to:
- Turn meetings into clear action plans and follow-ups in minutes
- Draft client emails, proposals, and internal updates 2–3x faster
- Extract insights from notes, documents, and conversations to move deals forward
- Use workflows and automation to reduce administrative drag so your team can focus on revenue-generating work
You’ll leave with:
- Repeatable prompts and workflows you can use immediately
- Real examples tied to business outcomes (not theory)
- A clearer understanding of where Copilot actually drives ROI—and where it doesn’t
This session is perfect for:
- Business owners and executives
- Sales, marketing, operations, and finance leaders
- Department heads evaluating AI adoption
- Organizations exploring or actively deploying AI solutions
Whether you’re shaping your AI strategy or looking to scale your current initiatives, this session will provide practical insight to help you turn AI interest into real business impact.
Our partner for this event:
NJ AI Hub – The NJ AI Hub aims to unite AI researchers, industry leaders, startups, and collaborators to grow the AI ecosystem in New Jersey by enabling world-class research and development, spurring innovation, and training an AI-boosted workforce in collaboration with New Jersey educational institutions. The NJ AI Hub is a partnership between the State of NJ, Princeton University and Microsoft.
Meet Our Speaker
Brian Shaw
Customer Success Account Manager, MicrosoftBrian Shaw is a Customer Success Account Manager at Microsoft, where he partners with a portfolio of enterprise clients to help them achieve their business objectives and maximize the value of their Microsoft technologies and services. With more than 15 years of experience in the computer software industry, he brings deep expertise in technical support, service engineering, and customer relationship management.
Brian’s technical skill set includes Microsoft Azure, Dynamics CRM, Power BI, Windows 11, server architecture, Group Policy, PowerShell, and automation. He also has a strong focus on generative AI and artificial intelligence for business, supported by multiple industry certifications in these emerging technologies. Through his work, Brian is committed to helping organizations implement innovative, scalable solutions that drive productivity, operational efficiency, and long-term growth.