Nonprofit Council Presented by NJBIA
Plan Now, Raise More Later
Year-end giving remains one of the most important opportunities for nonprofits, with nearly 30% of annual donations happening in December alone. But today’s fundraising landscape looks very different from just a few years ago.
Economic uncertainty, rising operational costs, shifting donor expectations, and reduced public funding are increasing pressure on nonprofit organizations to do more with less. To stand out during the busiest giving season of the year, organizations need a thoughtful strategy, strong donor engagement, and a clear plan that starts now.
Join us for an insight-packed virtual discussion designed to help nonprofit leaders, marketers, and development professionals create more effective year-end fundraising campaigns. Our panel of fundraising and marketing experts will share practical strategies, timelines, and tools to help you raise more, strengthen donor relationships, and build momentum heading into the new year.
In this session, you’ll learn:
- Why year-end giving is so critical to nonprofit fundraising success and how it fits into your larger development strategy
- How to build a strategic campaign with the right message, audience, and timing
- Ways to set clear fundraising and engagement goals while tracking the metrics that matter most
- How to execute a multichannel campaign that deepens donor relationships and increases impact
- Practical lessons from a real-world nonprofit campaign success story
You’ll leave with actionable ideas you can implement immediately to get ahead of giving season and create a stronger, more sustainable fundraising strategy.
Who Should Attend?
- Marketing professionals
- Development and fundraising professionals
- Nonprofit executives and leaders
- Organizations planning Giving Tuesday or year-end campaigns
- Anyone looking to strengthen donor engagement and fundraising results
Meet Our Speakers
Alice Rodd O’Rourke, JD
Alice Rodd O’Rourke has guided leading nonprofit, private, and public sector organizations through transformation and growth. Her philanthropic leadership includes:
- CEO roles at Wolf Conservation Center, Diabetes Research Institute Foundation, and New York New Media Association.
- Chief Revenue Officer positions at Make-A-Wish America Foundation and Leukemia & Lymphoma Society, as well as Vice President, Fundraising, American Red Cross.
Alice’s nonprofit approach emphasizes excellence, efficiency, and effectiveness—ensuring mission-driven work is supported by strong business practices that sustain impact. She began her career as an Assistant District Attorney before moving into legal and executive roles at Colgate-Palmolive. Alice later led strategic business development for global law firms, technology associations, New York State government, and the ROR Group.
She holds a JD from Fordham University School of Law and a BA in Biology and Psychology from Manhattanville College. Alice has served on nonprofit boards, taught business law as an adjunct professor, and earned interim nonprofit executive certifications.
She has two children, Loughlin Rodd and Aiden Rodd. Alice enjoys hiking , travel, gastronomy, and geopolitics.
Christopher Palazzi
Resource Development Consultant, Resource Development Advisors, LLCChristopher Palazzi helps nonprofits grow revenue, expand donor engagement, and build sustainable fundraising strategies—without the cost of a full‑time hire. With over 30 years of experience in fundraising, finance, and real estate, he has launched multimillion‑dollar campaigns, secured major gifts, and developed planned giving programs designed to ensure long‑term impact. He is known for dynamic, servant‑leadership, building strong relationships, and inspiring teams to unite in support of a shared mission.
Driven by a passion for mentorship, entrepreneurial thinking, and fostering corporate partnerships, Christopher combines strategy and execution to deliver tangible results, committed to helping organizations move forward with confidence.
Rick Peck
Independent Philanthropy Advisor, Richard C. Peck Consulting, LLC,Richard “Rick” Peck is an independent philanthropy advisor with Richard C. Peck Consulting, LLC, working with nonprofits, donors, potential donors, and professional advisors.
He is also the founder of The Philanthropy Guy®, LLC, a leading-edge charitable giving resource hub featuring a weekly podcast series Money to Give – Podcast – Apple Podcasts broadcasting in over 37 countries around the globe—with nearly 10,000 downloads to-date. Rick has an interactive website at thephilanthropyguy.com and produces a weekly newsletter for nonprofits, donors, and professional advisors that you can register for by going to that site—where he offers various other learning opportunities as well. Coming in late 2026: a book authored by Rick on the basics of nonprofit fundraising.
Rick is a CERTIFIED FINANCIAL PLANNER™, Chartered Advisor in Philanthropy®, and Chartered Financial Consultant®. He holds an MBA from Baker College and a BA from the University of Massachusetts Lowell.
He is one of the 21/64 Certified Advisors and received his Daylight Advisors Impact Philanthropy Advisor certification.
And, Rick is a popular speaker with content on Leimberg Information Services (LISI), CPAacademy.org, Financial Experts Network, and MYCPE One.
