Leveraging Social Media for Customer Engagement and Brand Awareness
NEW DATE/TIME ALERT – November 5th at 10 am.
Explore the ways in which PSEG is using a proactive and reactive strategy to manage its social media environment. Learn how this proactive/reactive approach works hand-in-hand to continue expanding brand awareness while delivering exceptional customer service. Hear more about how PSEG built its social customer care team – a key component to this successful strategy. Learn best practices and strategies for developing your businesses social media presence and leveraging it for successful customer engagement.
Presented by Bonnie Sargent-Goodwin, PSE&G Process Lead – Social Care and Digital Analytics