Presented by the Not-for-Profit Council
Did you know that Donor Management Systems can:
- Produce a 300% increase in donor conversions
- Drive a 45% ROI per dollar invested
- Create a 20% increase in revenue through automated fundraising
For most nonprofits, limited resources, high employee turnover, and donor retention can be a barrier for growth. But in times of economic uncertainty, the challenges faced by nonprofits can be exacerbated.
But the good news is a donor management system can increase automation and produce the necessary data to overcome these challenges. And Salesforce offers a free CRM system that is specifically tailored to the unique needs of nonprofits.
Join NJBIA, along with Lorena Mosquera, Workflow Strategist at Paradigm Marketing and Design, to learn:
- How to customize your development approach to your audience
- How to use automated fundraising to increase revenue
- How to use technology to expand with fewer resources
- How to utilize automation to improve employee retention
- How storing data in a centralized system can support succession planning
Councils are free to members. If you are a future-member you will be invoiced $19 upon registration.
By joining our Not-for-Profit Council, you get to connect with professionals from many different business backgrounds who share an interest in staying informed and engaged on emerging issues that create opportunities for business success. All of our councils are open to members and future-members.
Our Speaker
Lorena Mosquera
Workflow Strategist, Paradigm Marketing and Design
I’m a special blend of traits, from tech geek, data aficionado, and super detail-oriented to big picture focused. I also have a knack for being able to juggle multiple responsibilities at once – like volunteering, fundraising, community advocacy, work and family – thanks to my outstanding organizational skills, which also happen to serve as the foundation for the work I do here at Paradigm.
Prior to joining the Paradigm team, I was President of LW&H Business Solutions, a firm focused on automating processes for marketing, sales, operations and finance departments in order to free up employee time, increase efficiency and capture metrics. It’s a role that allowed me to put all of my strengths into practice and earned me the 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce.
Now, as a Workflow Strategist for Paradigm, I oversee the company’s Workflow division to ensure the systems we implement empower our clients to streamline, organize and scale successfully. I support our workflow team as they start with the end in mind so that the platforms we build turn data into answers. At Paradigm we believe in strategy first and my unique skills and expansive background equips me to anticipate technology needs and blend that technology with human behavior resulting in impactful business process automation.
Outside the office, I am Co-Chair of the Women’s Business Leaders Council and an active member of the Morris County Chamber of Commerce. I currently reside in Sparta, N.J., with my daughter, son and two fur babies.