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PSEG’s Proactive Approach to Leveraging Social Media

Explore the ways in which PSEG is using a proactive and reactive strategy to manage its social media environment. Learn how this proactive/reactive approach works hand-in-hand to continue expanding brand awareness while delivering exceptional customer service. Hear more about how PSEG built its social customer care team – a key component to this successful strategy. Learn best practices and strategies for developing your businesses social media presence and leveraging it for successful customer engagement.