When marketing and sales teams work together effectively, they:
- Generate 32% higher revenue
- Retain 36% more customers, and
- Achieve a 38% higher win rate
So why then do only 8% of all companies believe they have a strong alignment between sales and marketing teams?
In this virtual event we’ll discuss how business leaders can successfully address this issue by exploring the human connection of these teams and how to align them through self-awareness and empathy-based interaction.
In this virtual event we’ll discuss how business leaders can successfully address this issue by exploring the human connection of these teams and how to align them through self-awareness and empathy-based interaction.
The topic will include:
- How to bridge the gaps between teams through Values
- How to use empathy as a tool to drive ROI
- How to connect teams through empathy to drive curiosity, creativity, focus, and action
- How to create a feedback-rich coaching culture
- How to improve employee retention
The webinar is ideal for:
- Sales executives
- Marketing executives
- Executive leadership
- Human Resources
Register to attend live or receive the recording.
Our Featured Speaker
Cassidy is an ICF Certified Professional Coach and entrepreneur committed to helping ambitious executives optimize both their careers and lives. In her coaching practice, Cassidy relishes opportunities to combine her experience in high-stress business
environments with her organizational and people skills to coach people to their highest potential.
Cassidy has a proven track record of 15+ years of experience in media, starting in advertising at brands including Gourmet and The New Yorker and developing her leadership skills over four years at Atlantic Media. Cassidy earned her MBA from Columbia University in 2015 and concurrently led a sales team at The Atlantic— all while starting her own family. From there she went on to lead digital strategy at Wanderlust as President of Media. Along the way, Cassidy has worked with big brands such as Siemens, Showtime, Adidas, and Exxon on their bespoke content strategies.