Four years ago, over one third of small businesses in the United States closed during COVID. Yet in that same period more than 4.4 million new business were created in the U.S. – the highest total on record.
So, what makes a business thrive or die during economic uncertainty? We looked at businesses who were not able to survive during a downturn and found they had these things in common:
• Inability to adjust quickly
• Ignoring the crisis
• Failing to look for new opportunities
• Lack of understanding the new environment and audience needs
• Failure to market effectively
With uncertainty lies the potential for unprecedented growth. The market’s unpredictable nature poses pitfalls for the unprepared, but it also unveils unique opportunities for those who understand how to navigate the change. According to a study by NTC Publications, “Marketers that increase their spending by an average of 48% during a recession win virtually double the share gains of those who increase their expenditures more modestly.”
Join the January Business Growth Roundtable for an exclusive webinar where we will delve into the strategies that position your business to thrive amidst turbulence. And discover how your business can become an agile force, ready to capitalize on these shifts and position itself for growth.
In this webinar you will learn:
• Key factors for growth during economic volatility
• How to market to achieve exponential long-term growth
• What steps you can take now to capitalize on economic volatility
This webinar is ideal for:
• Business owners and leaders
• Marketing professionals
• Sales professionals