Nonprofit Council Presented by NJBIA
A Practical CRM Playbook for Nonprofits
As a nonprofit, you’re likely sitting on a wealth of donor data—but are you using it to make better decisions about how you build and sustain support?
If the answer is no, you’re not alone. It is estimated that while around 90% of nonprofits collect data, only 5% use it to inform everyday decisions.
Join us on March 24th at 12pm for the March Nonprofit Council to learn how to organize and more intentionally use the data you already have to support fundraising, planning, and reporting.
The 60-minute virtual session centers on CRM best practices that help you:
- Create a single source of truth through better data hygiene, deduplication, and light integrations
- Segment your data in a way that guides smarter data stewardship and more intentional outreach and relationship-building
- Track and explain the metrics leaders and boards care about, including retention, lifetime value, and cost per dollar raised
- Use AI and automation safely and securely to handle routine tasks and save staff time
Don’t miss this opportunity to turn the data you have into a smarter foundation for growth.
Who Should Attend?
- Nonprofit leaders
- Nonprofit marketing professionals
- Anyone looking to boost fundraising performance in 2026
Meet Our Speaker
Garrett Hogan
Vice President of Customer Experience, BrainSellGarrett Hogan is the Vice President of Customer Experience at BrainSell, a division of Atlantic, where he helps mid-market companies modernize and scale through strategic technology, data, and AI adoption. With over two decades of experience spanning enterprise sales, CRM consulting, and support operations, Garrett has led digital transformation initiatives for organizations across industries, from complex CRM rollouts to cross-functional solution blueprinting.
Known for his consultative approach and deep technical acumen, Garrett partners with business leaders to align people, processes, and platforms. He helps unlock growth through automation, data visibility, and AI-driven insight. Before joining BrainSell, Garrett founded a CRM consultancy and has since remained at the forefront of innovation, helping clients move from legacy systems to modern, integrated technology stacks built for scale.
