Phase 1: The Foundation
Most business owners don’t fail at selling their business. They fail at preparing for it.
Without a clear exit plan, many owners discover too late that their business isn’t worth what they expected, buyers uncover risks they didn’t know existed, taxes take a far larger share than planned, and the timing isn’t right.
By the time a sale is on the table, the options are limited. The value is set. The pressure is real.
This webinar—the second in a series—is designed to help you avoid that moment.
Join Bobby Mascia as he gives you a crash course in the core elements that determine whether your business is actually exit-ready, including:
- Financial planning that aligns your business decisions with your personal future
- Clear goals and a defined Freedom Number so you know what the business needs to deliver
- Business valuation and gap awareness to understand what’s missing
- Retirement and legal considerations that protect value and reduce risk
Exit readiness starts long before the sale—because an exit isn’t an event, it’s a process. And it starts with knowing where you stand today.
You don’t have to be ready to sell to join. But you do have to be ready before you sell. Don’t miss your chance to learn how.
Meet Our Speaker
Bobby Mascia
Founder and CEO, Green Ridge Wealth PlanningRobert Mascia, known as “Bobby” to loved ones and clients alike, is a seasoned entrepreneur with a unique background working both on Wall Street and as an owner of several successful businesses.
His story begins after graduating from Lehigh University with degrees in finance and marketing, which positioned him to launch his career in downtown New York as a hedge fund and assets management consultant.
In 2003, Bobby took an unplanned hiatus from the Street to do something he had sworn off completely—working in the family franchise business. He saw no other choice when 9/11 and his parents’ personal health scares forced him to step away from his dream career.
For nine years, Bobby learned every aspect of the Dunkin’ business and played a key role in expanding it. During his time there, Bobby helped grow his family’s ownership from 20 to 40 locations and $50m in revenue by developing a strong team and leveraging strategic partnerships. While this venture had forced him to abandon finance, it was, unbeknownst to him at the time, preparing him for much bigger things to come.
Working with family can come with consequences, and by 2011, Bobby found his relationship with his father deteriorating. At the same time, his love of finance had never waned. Bobby knew that he had reached a fork in the road—continue his current journey or pivot into the unknown. He took a hard right and risked it all to do what he loved.
Bobby spent several years preparing to take the giant step of starting his own firm. His vision was to create a financial planning and investment management experience that differed from what he had seen firsthand. He also knew that he had a unique proposition for business owners and entrepreneurs—a wealth of knowledge from his years of firsthand experience in the family business. Among the most valuable lessons he had learned about achieving financial success was the importance of quality relationships with smart, capable professionals. By 2016, he was ready and launched Green Ridge Wealth Planning.
Fast forward to the present day. Bobby has built a firm true to his vision, offering business owners, individuals and families a boutique, highly personalized financial planning and investment management experience. He continues to stay true to his promise to be transparent, accessible and reliable, giving his firm what clients call “a family feel.”
Bobby has built a team that shares his vision and passion for excellence. The result? A growing business where clients trust our team to guide them through life’s financial complexities so that they can live their best lives.