The amount the average American intends to spend on their holiday shopping has jumped $120 over last year, suggesting that retailers could see the best holiday sales in years.
“Gallup’s initial measure of consumers’ 2017 Christmas shopping plans suggests retailers could see the best holiday sales in years,” writes Lydia Saad on the polling company’s website. “The chief indicator is a sharp increase in the amount Americans say they plan to spend on Christmas gifts — now $906, up from $785 in October 2016. That represents one of the biggest year-over-year increases in Gallup’s trend, pushing the spending projection to its highest level in a decade.”
