Doing business on the golf course may seem old-fashioned, but plenty of sales people still swear by it. Recently Finance and Commerce magazine talked to some of them about why golfing is still a good way to build business relationships in the 21st century.
“When you spend about five hours in a cart with someone from a different department, company or organization, you get to know them on a different level,” says Cindy Creger vice president of Institutional Investments with BOK Financial Securities Inc. and president of the Business Women’s Golf Association. “It opens opportunities to discuss business that might not have been there before.”
One of New Jersey’s major business golf outings—NJBIA’s 47th Annual Golf Day at Fiddler’s Elbow Country Club in Bedminster—is coming up on May 24.
Read more from Finance and Commerce magazine on how golf builds business relationships.