Energy Conference: Decarbonization - A Business Perspective REGISTER

woman using voice search function on cell phoneBusiness owners that have optimized their websites for Google searches may need to take another step to ensure new customers are able to find their businesses.

Last year, 58% of consumers used voice search to find local business information, according to BrightLocal’s Voice Search for Local Business Study 2018. Nearly half (46%) of voice search users searched for a local business daily, while 28% used voice search to search for a local business about once a week.

With this growing phenomenon in mind, allbusiness.com has put together some tips to best optimize your small business for voice search. Among the suggestions:

  • Get local by listing your site on Google My Businessand other local search directories, and check that your listing is updated, complete, and accurate. Also make sure your location, hours, and phone number are correct and visible on your website. Put location-related keywords in your website content, tags, and image tags.
  • Use multiple-word keywords. Called long-tail keywords, these have four words or more. You can use Google Keyword Plannerto find. People using voice search speak in sentences so their queries have more words than the average search.
  • Use natural language. If your website content is written in a conversational tone, it’s more likely to pop up in voice search results. Keep your website at an easy reading level, such as eighth grade. Use short sentences and concise writing; voice search results typically look for quick answers.
  • Add questions and answers on your business’ website. People using voice search ask questions like, “What pizza place has vegan pizza?” as opposed to typing in keywords such as “vegan pizza 90210.” Creating a FAQ page is a good way to start developing question and answer content.

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