More businesses are embracing marketing on social media, but are they using the right channels? Facebook still rules, but Pinterest and Instagram have joined LinkedIn and Twitter as major social media marketing sites.
Matt Manfield at SmallBusiness.com has pulled together a wide array of statistics important to small businesses and their social marketing efforts.
“As the number of social media users continues to increase, these platforms have become more critical to marketing success,” Mansfield says. “After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.”