NJ Sharing Network, the non-profit, federally designated organ procurement organization responsible for the recovery of organs and tissue in the state, has launched the #SaveNJLives initiative to share the message of organ and tissue donation and transplantation.
More than 135 participating pizzerias, coffee shops, bagel shops, delis and diners throughout New Jersey will be using and distributing custom-designed pizza boxes and coffee sleeves that display the number of people waiting for a transplant in that local community. The boxes and sleeves will drive people to www.SaveNJLives.com, where visitors can type in the name of their town and view the number of people in that town awaiting a transplant.
The site also offers ways people can get involved, including sharing information via social media and registering as an organ and tissue donor. The initiative will run through the duration of April, which is National Donate Life Month.
“This grassroots campaign will personalize the importance of organ and tissue donation by showing the residents of New Jersey just how many people are waiting for a life-saving transplant in their town,” said Joe Roth, president and CEO of NJ Sharing Network. “What we want people to know is that organ and tissue donation can affect anyone – it might be your neighbor, the person you wave to every morning on your way to work, or the barista who serves you a cup of coffee daily.”
In 2017, more New Jersey residents gave the gift of life than ever before, resulting in over 550 lives saved, according to Roth.