Calling entrepreneurs, activists and culture shifters. McDonald’s recently launched its Black & Positively Golden Change Leaders program, an initiative to empower the next group of visionaries who are changing the world, one community at a time.

The yearlong campaign is part of the Black & Positively Golden movement which began with the McDonald’s Future 22 program earlier this year. The Golden Arches will be lending its platform and awarding financial resources to a select group of 10 trailblazers, ages 18 to 30, to help support and foster their community-driven missions.

From now through Oct. 9, 2022, change-makers can apply at In a short video, applicants are encouraged to share their stories about how they are impacting their community.

Those selected to be part of McDonald’s Change Leaders program will receive financial support from McDonald’s to further help their cause, an opportunity to raise awareness of their work in a national advertising campaign and be featured on McDonald’s Black & Positively Golden Instagram,  @wearegolden.

“We know there’s a difference between being in a community and being a part of one. Through the Black & Positively Golden Change Leaders program, we’re honored to celebrate individuals, including our own crew, who embrace giving back to their communities, a value espoused daily by the company and our owner/operators,” said Veronica Thompson, director of Cultural Engagement & Activations, McDonald’s USA.

For more than 65 years, McDonald’s has uplifted the Black community through scholarships to HBCU students, impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more. And this year, McDonald’s is proud to celebrate the National Black McDonald’s Operators Association for 50 years of entrepreneurial and community excellence.

To learn more about the Black & Positively Golden Change Leaders program, go to