photo of farmer harvesting grapesThis week, Gov. Phil Murphy signed a new law that establishes a marketing and advertising campaign for state wineries and viticulture attractions to promote and recognize the expanding  industry.

“New Jersey’s wine industry is a fast-growing part of our tourism economy,” Murphy said in a statement. “I am proud to sign this legislation that will support local businesses, encourage job creation, and welcome visitors to experience our incredible wineries.”

Douglas H. Fisher, secretary of the state Department of Agriculture, added that a “new, high-impact marketing and advertising campaign will be a great boost in further enhancing the visibility of New Jersey’s wine industry,” and “will make it easier than ever before for consumers to find and experience New Jersey’s world class wineries.”

Sen. Bob Andrzejcak, D-1, one of the sponsors of S-1435, said more than 100,000 people visit New Jersey wineries annually and the new marketing and advertising campaign will help it flourish further. New Jersey offers more than 50 wineries, with several state wines garnering national and international commendation, Garden State Wine Growers Association Chairman Louis Caracciolo said in a statement.