Energy Conference: Decarbonization - A Business Perspective REGISTER

Marketers spend most of their budgets trying to attract new shoppers. But, Smallbusiness.com says, marketing towards customers who have already bought your product or used your service may deliver a bigger ROI.

Simple emails to follow up with customers can help build a relationship with them that will pay off for years to come.

With that in mind, Smallbusiness.com has six ideas for follow-up emails designed to turn one-time buyers into return customers.

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