Marketers spend most of their budgets trying to attract new shoppers. But, Smallbusiness.com says, marketing towards customers who have already bought your product or used your service may deliver a bigger ROI.

Simple emails to follow up with customers can help build a relationship with them that will pay off for years to come.

With that in mind, Smallbusiness.com has six ideas for follow-up emails designed to turn one-time buyers into return customers.

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