You don’t need to be a big company to make automation work for you. Megan Totka, the chief editor for ChamberofCommerce.com, takes it a step further, arguing that every small business should be using automation in three areas—operations, marketing and sales.
Technology and the internet have “leveled the playing field” in a variety of ways, she says, including access to automation.
“It wasn’t that long ago when only the big players could truly automate business processes,” she writes for Allbusiness.com. “Today, everyone from the wannabe entrepreneur launching a new side hustle to the owners and managers of small and medium-sized businesses can strategically automate important areas of their operations.”
She runs through a handful of platforms that can automate everything from social media posts to running a warehouse.
Some options may be right at your fingertips already. She points out that Facebook comes with messenger bots like ManyChat and Chatfuel, to create a string of message autoresponders similar to email autoresponders. And what business doesn’t have a Facebook page?
“My hope with this overview is to get you thinking about areas where you can apply automation to boost results and/or decrease costs; it’s certainly not a comprehensive look at what’s possible,” Totka concludes. “But if you aren’t working to increasingly leverage automation, you can be sure that some of your competitors are.”