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2023 New Jersey Women Business Leaders Forum REGISTER

Small businesses and U.S. manufacturers of all sizes that want to get their products in the hands of millions of Walmart customers have an opportunity to apply to pitch their shelf-ready, innovative items during the retail giant’s Open Call 2022 event.

Walmart is strengthening their commitment to American jobs and communities by committing an additional $350 billion to products made, grown or assembled in America, supporting over 750,000 U.S. jobs. Open Call, which takes place this year on June 28 and 29, is the largest sourcing event for Walmart and Sam’s Club.

The application process to participate in Open Call 2022 goes live March 14 through an exclusive link provided on, a product discovery and sourcing platform where retailers and suppliers discover, connect, and grow their business.

Applicants will be able to access the link once registration goes live on March 14, but are encouraged to set up a free account on beforehand to begin building a product portfolio and supplier profile that will streamline the required steps once the Open Call process starts.

Products must be made, grown or assembled in the U.S. to be considered for the Open Call 2022 event. Product pitches are 30-minute one-one-one meetings to secure deals ranging from a handful of local stores to supplying hundreds of stores and Sam’s Clubs as well as and Walmart Marketplace.

In addition to the pitch meetings, the program includes a series of breakout sessions designed to inform, empower and encourage business owners of all sizes. Many of the sessions are open to the public virtually, making the program accessible to more businesses.

To learn more about the Open Call event application process, visit Walmart’s online FAQs page.