When it comes to marketing, let the big dogs show you how, writes Chirag Kulkarni, chief marketing officer of the digital pharmacy Medly.
“Instead of seeing large companies as Goliaths to be defeated — or as barriers keeping you from entering a certain industry — why not take their successes as opportunities to learn how to build a successful marketing strategy of your own?” he writes for Entrepreneur magazine.
Microsoft already offers its partners ready-to-go marketing campaigns, but most companies are not going to open their playbook for you.
Nevertheless, Kulkarni highlights three marketing techniques used by corporate giants Adobe, Walmart and Netflix that he says will work for small businesses just as well.
“Businesses of every size can still emulate the successes of their larger peers by taking a moment to study their marketing methods,” Kulkarni says.