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On this past weekend’s edition of NJBIA’s “Minding Your Business,” Paradigm Marketing and Design President & Founder Rachel Durkan explained how businesses can thrive during a pandemic.

Durkan explained to Other People’s Business” podcast hosts Kate Conroy and Vinnie Civitillo that some of her clients were able to pivot during the shutdown and, in some cases, improve their company’s outlook for the long term. 

“This is the new world for the foreseeable future, and so the question is, how do you identify the opportunities in marketing and operations and new revenue streams?” Durkan said. 

NJBIA’s Minding Your Business is a weekly TV show that can be viewed at 9:30 a.m. on News 12+ Saturday and Sunday. To see all past episodes of NJBIA’s “Minding Your Business,click here. 




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