Getting likes and views are nice, but do they translate in higher sales?
If you’re having trouble quantifying the business value of your social media marketing, you’re not alone. According to this new report from MDG Advertising, 44 percent of CMOs “say that they’ve not been able to measure the impact of social media on their business.”
The website Social Media Today shares some of MDG’s data on the problem with an info graphic detailing the difficulties in measuring what you’re really getting out of your social media marketing.
“It’s slowly becoming more clear – businesses are gradually shifting focus away from vanity metrics, and more towards bottom line results, with systems and tools advancing to facilitate advanced data measures,” Marketing Dive says.