Book coach Kim O’Hara, who has helped more than 50 thought leaders and business visionaries turn their big ideas into best-selling books, believes a writer’s greatest strength is honesty.
“Communicating what your values are is essential because people want to be led by the values they align with,” O’Hara said in a recent online NJBIA seminar. “A deeply honest story that exemplifies who you are and what you stand for ... is also told through how you behave.”
Sometimes businesspeople are worried that being too open about their values and lived experience in a book, newsletter, blog or podcast will cause them to lose customers, but O’Hara said that, in her experience, the opposite is true.
“It doesn't matter whether you're like a real estate agent, or a life coach, or a dentist,” O’Hara said. “When we are aligned with our values in the stories we tell about ourselves, in the stories we tell about how we run our businesses, we attract people that are also in alignment with those personal stories,” O’Hara said.
To watch the entire online seminar, Gaining Authority with Your Personal Story, presented by the NJBIA Women Business Leaders Council, go here.
