Skip to main content
Meet the Gubernatorial Candidates – ELC Reception 2025 REGISTER
Virtual Meeting October 11 12:00 pm - 1:00 pm Zoom Video Conferencing
The NJBIA Event Team Email

Leverage LinkedIn for Business Growth Featuring Karen Yankovich

In a highly competitive virtual world building relationships is harder than ever.

LinkedIn, statistics show 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn and 80% of B2B leads come from LinkedIn vs. other platforms. With 690 million members and growing, LinkedIn can be powerful tool to build relationships and generate revenue.

However, most professionals are not using LinkedIn to its fullest potential. By understanding the nuances specific to the platform, you and/or your sales team can drastically increase your visibility, position you/your organization as a thought leader, and directly reach your target audience.

But the constantly changing landscape makes it difficult to keep up, that’s why in this Business Growth Roundtable, digital strategist and LinkedIn expert Karen Yankovich will share how to make the most of this powerful tool.

Karen will discuss:
• How your profile affects your credibility
• Why you need to be pro-active and not re-active with networking
• Why it is important to understand who your target market is

We have a new segment added to the Roundtable. Karen will invite a member of the audience to step into the ‘hot seat’ for a ‘5 Minute Fix’! Where they will fix your burning problem in 5 minutes!

This webinar is ideal for:
• Business owners and leaders
• Business development professionals
• Marketing professionals
• Sales professionals

Our Presenter