Most business owners associate exit planning with the finish line. Exit readiness affects how a business operates, scales, and supports the owner well before any sale is discussed. Whether you’re considering a sale in the near future or have no plans to exit at all, the same disciplines drive better growth, stronger control, and more choice over what comes next.
This session is part of an ongoing exit readiness webinar series designed to help business owners think differently about growth, control, and long-term value.
Join Bobby Mascia, along with NJBIA, for a candid look at exit readiness as a growth discipline. The 60-minute webinar will cover:
- Exit readiness and business performance: How running your business to withstand outside scrutiny improves decisions, execution, and results well before any transaction
- The emotional side of ownership: How your identity, habits, and unexamined assumptions quietly limit growth—and what it takes to get out of your own way
- Reducing owner dependence: How to structure the business so decisions and progress don’t constantly funnel back to you
- Being the smartest person in the room: How acting as the benchmark limits growth, scale, and long-term value
- The mid-career inflection point: When the focus shifts beyond accumulation and toward questions about leaving the business
Roughly 80% of businesses that go to market never sell. In many cases, exit readiness doesn’t become a priority until timing, fatigue, or outside pressure forces the issue. Owners who start earlier give themselves space to strengthen the business, address constraints, and approach decisions from a position of stability rather than urgency.
Meet Our Speaker
Bobby Mascia
Founder and CEO, Green Ridge Wealth PlanningRobert Mascia, known as “Bobby” to loved ones and clients alike, is a seasoned entrepreneur with a unique background working both on Wall Street and as an owner of several successful businesses.
His story begins after graduating from Lehigh University with degrees in finance and marketing, which positioned him to launch his career in downtown New York as a hedge fund and assets management consultant.
In 2003, Bobby took an unplanned hiatus from the Street to do something he had sworn off completely—working in the family franchise business. He saw no other choice when 9/11 and his parents’ personal health scares forced him to step away from his dream career.
For nine years, Bobby learned every aspect of the Dunkin’ business and played a key role in expanding it. During his time there, Bobby helped grow his family’s ownership from 20 to 40 locations and $50m in revenue by developing a strong team and leveraging strategic partnerships. While this venture had forced him to abandon finance, it was, unbeknownst to him at the time, preparing him for much bigger things to come.
Working with family can come with consequences, and by 2011, Bobby found his relationship with his father deteriorating. At the same time, his love of finance had never waned. Bobby knew that he had reached a fork in the road—continue his current journey or pivot into the unknown. He took a hard right and risked it all to do what he loved.
Bobby spent several years preparing to take the giant step of starting his own firm. His vision was to create a financial planning and investment management experience that differed from what he had seen firsthand. He also knew that he had a unique proposition for business owners and entrepreneurs—a wealth of knowledge from his years of firsthand experience in the family business. Among the most valuable lessons he had learned about achieving financial success was the importance of quality relationships with smart, capable professionals. By 2016, he was ready and launched Green Ridge Wealth Planning.
Fast forward to the present day. Bobby has built a firm true to his vision, offering business owners, individuals and families a boutique, highly personalized financial planning and investment management experience. He continues to stay true to his promise to be transparent, accessible and reliable, giving his firm what clients call “a family feel.”
Bobby has built a team that shares his vision and passion for excellence. The result? A growing business where clients trust our team to guide them through life’s financial complexities so that they can live their best lives.