Anheuser-Busch, an NJBIA member, is joining AB InBev teams around the world to launch a new initiative aimed at providing humanitarian relief for those impacted by the crisis in Ukraine.
Taking inspiration from beloved Ukrainian beer and A-B sister brand Chernigivske, the brewer will introduce a tribute to Chernigivske in select cities across the nation, with its profits going to the CARE® Ukraine Crisis Fund.
Chernigivske will be produced at Anheuser-Busch’s Newark-based brewery and will be available on draught in Los Angeles, New York City, Chicago, Houston, and Phoenix beginning in May.
New Chernigivske-inspired beers will also be introduced by AB InBev affiliates in Canada and Colombia, and as previously announced in the UK and eight other markets across Europe, with profits going toward Ukrainian humanitarian relief.
As part of its global initiative, AB InBev will donate a minimum of $5 million to humanitarian aid organizations in the region, including the CARE® Ukraine Crisis Fund.
CARE® is a leading non-profit that is providing essential relief services to Ukrainian refugees and others impacted by the conflict.
Anheuser-Busch will also make it easy for consumers to donate directly to CARE® through a dedicated website as well as through QR codes included in on-trade materials.
This commitment builds on the company’s global efforts to date, which include providing critical assistance to its 1,800 employees and their families in Ukraine, the donation of two million cans of emergency drinking water, and partnerships with other companies and non-profits providing food, blankets, and medical supplies to Ukraine and surrounding refugee relief areas.
Chernigivske, which is part of AB InBev’s global portfolio of brands, is named after the city Chernihiv and has been brewed in Ukraine since 1988.
Visit Chernigivske.com to learn more.