Berkeley College recently announced the launch of a Bachelor of Science (BS) in Applied Media degree program with concentrations in Digital and Social Media, and Social and Cultural Responsibility.
The program prepares students to master the art of verbal, written, and visual communications to help shape the future of the ever-changing media industry.
“Graduates of this program will be well-prepared to work in public relations, marketing, social media, podcasting, and many other traditional and emerging media fields,” said Berkeley College Provost Patricia Greer, JD.
Coursework will reflect the state of the professional media world, teaching a comprehensive combination of skills that are in demand in an expanding number of industries. The program also incorporates concepts such as ethical, legal, and political issues, as well as diversity, equity, and inclusion in the field of mass communication.
“In today’s world, adaptability and versatility are key,” said Jason Gulya, Ph.D., professor, Applied Media, Berkeley College School of Professional Studies. “We’ve designed Berkeley’s Applied Media program specifically to help students thrive in a world where they need to communicate their ideas clearly, interact with artificial intelligence and other emerging technologies, and think about the social and moral implications of this new world.
The BS in Applied Science program has been approved to be offered on-site at Berkeley’s campus in New York City campus and online. Students will have opportunities for field trips, guest lectures, and other media-related events.
Students may also have the chance to participate in an internship with a media-related organization or a job-related assignment for a valuable learning experience prior to graduation. The Berkeley College Career Services Department assists each student in pursuing internship opportunities that are best suited to their interests and abilities.
Berkeley College It is a career-focused institution with campuses in Newark, Woodbridge and Woodland Park, and New York City. The college is accredited by the Middle States Commission on Higher Education and offers master’s, bachelor’s, and associate degrees and certificate programs in more than 20 career fields, as well as continuing education programs to enhance career credentials.
