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CMA, a full-service communications, marketing and association management firm, announced  Tuesday that it will help a group of Mercer County, New Jersey, nonprofits stamp out hunger and homelessness in the Greater Trenton area.

A subset of the Trenton Social Impact Group (TSIG), which is a consortium of 25 Mercer County-based nonprofits, will participate in the digital marketing campaign. The COVID-19 pandemic has exacerbated a present and persistent problem where a growing number of neighbors exist without food and shelter.

“We support our noble first responders who continue to serve and save our community every day,” said Jeffrey Barnhart, CMA’s CEO and founder. “When it comes to making a difference, we are always proud to work toward a solution.”

CMA’s digital marketing campaign, which is part of TSIG’s Common Good Initiative, will be funded by a grant from Janssen Pharmaceuticals. The five participating nonprofits include:

  • Trenton Area Soup Kitchen
  • Rescue Mission of Trenton
  • Meals on Wheels of Mercer County
  • HomeFront NJ
  • Catholic Charities of the Diocese of Trenton

CMA’s integrated marketing communications campaign will create awareness among large, regional corporations, small businesses and the general public. CMA’s campaign will include key messaging, a website and social media to launch the project.

In addition, CMA has selected TSIG as its 4th Quarter Community Partner, which means the award-winning firm will build awareness for the group of nonprofits through its partnership with Trenton-Mercer Airport. The CMA Cares program helps nonprofits with financial support, as well as digital and social advertising and email marketing.