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Webinar April 9 12:00 pm Free NJBIA Events Team Email Website

Become Objection Proof™ and Beat the Sales Blues 

“Your price is too high.”   

“I need to think it over.”  

How many times have you heard these, or similar phrases, when following up with a lead or prospect?  

How many times have you had the same challenge arise time after time?  

For far too long, objections have been the bane of the sales professional’s existence. But what if it never had to be that way, ever again?  

Join the Business Growth Roundtable for a riveting discussion with Jeff West, longtime sales professional, sales leader, and author of Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, which he co-wrote with international best-selling author of The Go-Giver, Bob Burg.  

Jeff will share insight from his book on how to effectively answer prospects’ objections and become a better salesperson through the lens of humor, leadership, and both professional and personal success. It is perfect for those new to the profession and seasoned veterans alike, walking you through the process of turning doubting prospects into happy new customers and clients.  

This webinar is ideal for:  

  • Business owners and leaders   
  • Sales professionals   
  • Marketing professionals   
  • Business development professionals   

“A delightfully entertaining story that will touch your heart while also helping you to navigate the trials and tribulations of life in sales.” – Lisa Earle McLeod, Author, Selling with Noble Purpose  

Don’t miss your chance to gain immediately applicable sales information combined with “folksy” humor that will keep you entertained while you learn. Register today!

Meet Our Featured Speaker

Jeff West Jeff West

For over 30 years, Jeff West coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over 20 years, he was an entrepreneur in field sales management with the Fortune 500® insurance company, Aflac.  

Now a sought-after conference speaker, Jeff is also author and coauthor of two multi-award-winning sales parables, The Unexpected Tour Guide and Said the Lady with the Blue Hair (coauthored with Lisa Wilber). Jeff has been on numerous national and international podcasts and been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.  

Whether onstage or during interviews, he combines hard-hitting, take-to-the-bank sales wisdom with a “folksy humor” that engages the audience as have few others.