Healthcare marketing executive Lawrence H. Krampf has been named chief revenue officer of GoMo Health, a company working to improve healthcare outcomes for patients and consumers with evidence-based science on health and wellness.
A mission-driven marketer, Krampf strongly aligns with GoMo Health’s goal of making healthcare accessible, understandable and actionable for everyone. He joins the firm’s corporate leadership after serving on GoMo’s advisory board as the Asbury Park-based business is positioning itself for further business development and growth.
“I’ve worked in many aspects of healthcare, for many years,” Krampf said. “What GoMo Health delivers in making healthcare attainable for all people, in all socioeconomic communities, exemplifies the focus today on diversity, equity and inclusion.
“The GoMo Health model leverages sponsorship of healthcare services by hospitals, health systems, plans, pharma and other life sciences providers, extending the reach of care to all who need it,” Krampf said. “The icing is the application of the BehavioralRx Science of Engagement, which drives specific delivery of these resources so they’re ready to use and instantly accessible.”
Community service has been an important part of Krampf’s career. He currently serves on the boards of the New Jersey State Chamber of Commerce, Cancer Care, Inc., Middlesex County Regional Chamber of Commerce (MCRCC), and Hopewell Valley Children’s Theatre.
Krampf is a past chairman of the of board of the Princeton Regional Chamber of Commerce and the MCRCC, trustee for the Garden State Arts Center Foundation, Greater Philadelphia Chamber, NJN Foundation, Luxury Council, NJ Tech Council, BioNJ, and the NJ State Governors Council.
Krampf formed Princeton Communications Group, Inc. (PCG) in 1990 to better service a growing client list. In 2003, Larry acquired Marke Communications, an integrated New York City-based advertising agency and a few years later, Nancy Becker Associates, a Trenton-based public affairs firm. Presently, he is CEO of the Lambertville-based V&L Ventures, a business acquisition, marketing and solutions company.