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Under a new executive order by Gov. Phil Murphy this week, nonessential businesses can open with curbside restrictions.

As NJBIA President and CEO Michele Siekerka explained to NJNN reporter Heather Fordham on Thursday, some businesses will have to get creative to be profitable with their limitations.

And that’s why NJBIA and other business groups released a Reinvention and Recovery framework earlier this month.

“This is going to be a challenge, but this is an opportunity to be innovative,” Siekerka said. “And that’s why we call it a reinvention framework, because everyone is going to change as a result of this.”

Siekerka also explained that some retail businesses that have been closed will need money to survive, even with their partial reopenings.

“These companies are going to need immediate operating funds to open up,” Siekerka said. “They’ve been closed for eight weeks. They may have to rebuild up their inventory, so we’re working on operational grants for them.”

To see the full report, click here.