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The New Jersey Economic Development Authority will hold three public feedback sessions this week on the rules for the new $100 million Main Street Recovery Finance Program that will provide grants, loans and technical assistance to small and microbusinesses in New Jersey.

“While the COVID-19 pandemic has been challenging for everyone, few have faced tougher challenges than small business owners and their employees,” said NJEDA CEO Tim Sullivan. “The Main Street Recovery Finance Program is an important new program that will provide much needed financial support and technical assistance to help businesses get back on their feet and prepare for a strong recovery.”

The first of three public listening sessions about the draft program rules will be held online at 5 p.m. today, July 12.  Additional listening sessions are scheduled for 2 p.m., Tuesday, July 13 and 10 a.m. on Thursday, July 15.

The public can access the listening sessions at; Passcode: Main.

The draft rules for the Main Street Recovery Finance Program rules can be reviewed on NJEDA’s website at Written comments can be submitted using the online form available on that webpage.

The Main Street Recovery Finance Program is part of the seven-year, $14 billion New Jersey Economic Recovery Act of 2020 (ERA) signed into law in January to address the ongoing economic impacts of the COVID-19 pandemic.

The law created a suite of programs that included tax credits to incentivize job creation, new construction, and revitalization of brownfields and historic properties; financial resources for small businesses; support for new supermarkets and healthy food retailers in food desert communities; and funding opportunities for early-stage companies to encourage innovation

For more information and to provide written input on the design and implementation of Economic Recovery Act programs, visit