Using its cloud computing capabilities to produce what it calls the most comprehensive report of its kind, Adobe is predicting a 14.1% growth in holiday shopping, despite six fewer shopping days than last year.
Adobe says its Holiday Shopping Trends report is based on 1 trillion visits to retail websites and 55 million unique products. Its Adobe Analytics are used by 80 of the top 100 retailers in the country, the report states.
Among the findings:
- Consumers are expected to spend $143.8 billion throughout the shopping season
- Cyber Monday will generate $9 billion in sales for the first time
- More spending will be done over smart phones than desktop computers for the first time
- Everyone sees higher sales, but big retailers do better than their smaller competitors