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USA Today’s small business columnist Rhonda Abrams says there’s one important gift that female entrepreneurs can give themselves during National Women’s Small Business Month: confidence.

Abrams says women tend to be polite and too reluctant to “toot their own horn,” but it’s a necessary skill that all female entrepreneurs must learn to master. In her latest column, Abrams offers women entrepreneurs 10 tips for promoting themselves without being off-putting, so that they can gain the confidence to be comfortable taking credit for their accomplishments.

Read more in the Asbury Park Press.