Presented by The Business Growth Roundtable
A strong SEO (search engine optimization) strategy has the power to drive traffic to your website and cultivate leads for your business - 61% of B2B marketers report that SEO and organic traffic generate more leads than any other marketing efforts.*
But, Google’s most recent update to its search function could change that. This update, the biggest one we have seen in over a decade, aims to weed out spam and low-quality search results through updated quality-ranking criteria and new spam policies. With its latest effort as well as some other recent updates, Google intends to reduce low-quality, unoriginal content in search results by 40%.
What does that mean for your site?
It depends on how well, and how quickly, you adapt. It means that the SEO approach you have been using is probably obsolete and your traffic could take the hit. But it also means you can get an edge on your competition if you are innovative and evolve your strategy.
Join the Business Growth Roundtable for invaluable insight with our webinar, Google’s Latest Update and What You Need to Know: How AI is Affecting the World of Search. Our SEO expert, Heather Hamilton, is the founder and owner of Well Optimized SEO and will break down Google’s recent update as well as provide practical tips to help your site break through the newest algorithm.
Specifically, we’ll discuss:
- The Google update that has transformed SEO
- Google’s latest approach to quality ranking
- How user experience will now impact your site’s ranking
- The role AI plays in the new landscape
This webinar is ideal for:
- Business owners and leaders
- Marketing professionals
- Sales professionals
Don’t miss your chance to learn how to break through the clutter &
protect a vital connection to your target audiences.
