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Event Details - Virtual Meeting April 19 12:00 pm Event Registration

The Sales & Marketing Roundtable Presents: Why The Brain Buys

Welcome to Neuromarketing!

Neuromarketing is a scientific approach to understanding consumers’ decision-making and pays close attention to the roles of emotion, intuition, and impulse in making buying decisions. It has been used by large companies such as Amazon, Google, and many others to sway consumer behavior. From web design to understanding the concept of cognitive bias, these companies have mastered neuromarketing and they have the sales to prove it!

What about your business? How can you leverage neuromarketing?

Dr. Terry Wu joins the Roundtable to discuss the science behind consumer behavior and how you can use it in your business.