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When the Kansas City Chiefs face off against the San Francisco 49ers for Super Bowl LVIII in less than two weeks, 200.5 million adults will be watching and spending a record $17.3 billion, or about $86 per person, on food, drinks, team apparel and other game day related items. 

According to survey data recently released by the National Retail Federation and Prosper Insights & Analytics, 112.2 million people are planning to host or attend a Super Bowl party, while 16.2 million plan to watch the game at a bar or restaurant.  

Food and beverages will be the most popular consumer purchases (80%) for the Super Bowl, followed by team apparel (13%), new televisions (9%), football decorations (8%) and furniture (6%), the survey found. 

Ironically, only 44% of viewers say the game itself is what is most important. The halftime show, which this year is by eight-time Grammy Award winner Usher, matters most to 19% of viewers, while 18% of viewers say they tune in for the TV commercials. 

The 2024 survey of 8,329 adults 18 and older was conducted by Prosper Insights & Analytics between Jan. 2-8 and has a margin of error of plus or minus 1.1 percentage points.